Client
Logitech
Talent
Khleo Thomas
Role
Creative Direction
Category
Branded Content
Views
270K+
Project Overview
Interview-Driven
Storytelling
A cinematic, interview-driven piece centered on Khleo Thomas's evolution from gamer to creator. The goal was to ground the product within a real lifestyle — not present it as a feature set.
Objective
Culture Over
Commerce
Position the ASTRO A50 X within creator culture through authentic storytelling, allowing the product to feel embedded rather than promoted.
Approach
Cinematic Framing
as Authenticity
The concept prioritized tone, pacing, and environment. Soft lighting, shallow depth of field, and conversational framing created a natural, human-centered narrative — allowing the product to feel embedded rather than promoted.
Execution
Editorial Motion
Result
High-Performing
Authenticity
A high-performing branded content piece that reached 270K+ organic views, reinforcing product relevance within creator culture while maintaining authenticity.
Views as proof. Culture as velocity.
Organic Views
270K+
Engagement Rate
Above platform average
Concept translated
into signal.
Designed to resonate beyond the moment.